Why going to networking events is a good idea (even if it scares you)

I recently attended a networking event that I really enjoyed and shared a couple of pictures on Instagram. A friend saw my story and asked if networking events were worth it, and my answer was a definite yes—despite the fact that they can feel intimidating and awkward at first.

If you work for yourself, I highly recommend attending networking events, even if they seem daunting.

You’ll probably feel nervous every time you go, but trust me—it’s worth it. The key is finding the right event that suits you.

Having been to many networking events myself, I wanted to share my experiences and insights to encourage you to give them a try!

Finding the Right Event for You

Finding the right event for you is crucial, so I recommend doing some research beforehand.

Some events are very formal and require you to give a 60-second pitch, while others are more relaxed. Some groups only allow one professional per industry, meaning I couldn't join certain events because they already had a photographer. It really depends on the group and the type of event.

• Look for events near you: Start with something local to make attending easier.

• Check the time: If you're an early riser, a 7 AM event might sound great, but for someone like me, it feels like a punishment!

• Check the format: Is it a casual meet up or a structured event with a speaker?

• Do your research: Look into the event details, the type of attendees, and the overall feel.

• Find something that goes in line within the stage you are in your business. 

I once attended a networking event that had only four people—two of whom were the organisers. After traveling quite a bit to get there, I left feeling disappointed. Thankfully, it was free!

I also attended a 7am event where everyone had to give a 60-second pitch plus specific recommendations. That wasn’t for me either—too early and too formal.

But recently, I attended a networking event that I really enjoyed.

It was a co-working style meet-up, where people gathered to work together in the same space. I brought my laptop, joined a table with others, ordered a coffee, and got some work done while casually chatting. I liked it because there was no pressure to introduce myself or pitch—it all felt very natural and relaxed.

I decided that is my type of event and I will look for similar ones to that one. 

Paid vs. Free Events

Whether to pay for networking events is a personal choice. Some cost hundreds, while others are free or reasonably priced. I’ve attended both and generally stick to those under £20. 

However, I’ve been tempted by higher-end events that look amazing—it all depends on whether the attendees are in a similar industry or at the same experience level as you. Also, some events include breakfast/lunch so of course they will be more costly. 

If you think is worth the investment, go for it, but do your research first to avoid disappointment.

A Few Networking Tips

I always make a point to thank the host. Having organised events myself, I know how much effort goes on behind the scenes—handling sign-ups, last-minute requests, and cancellations can be stressful. A simple “thank you” goes a long way!

Also, bring business cards or have a QR code ready for easy contact sharing. You can even generate a QR code through the Instagram app—some people save it as their phone wallpaper.

How to Feel Less Awkward at Networking Events

I won’t lie—I sometimes dread networking events and should probably attend more. If you’re like me, here are a few things that help:

• Don’t go in with a desperate mindset: You might not meet a future client or business partner, and that’s okay. Forced connections rarely work.

  
  

• Quality over quantity. Some people try to talk to everyone, but for me, it’s more about making meaningful connections rather than a numbers game.

  
  

• Be yourself: I’m both introverted and extroverted—some days I’m chatty, other times I blend into the background. Either way is fine!

  
  

• Listen more than you talk: Sometimes, nerves make me ramble and say weird things (we’ve all been there!). A good rule of thumb: listen, repeat people’s names so you won’t forget, and engage in real conversations.

  
  

• Follow up. If you’ve connected with someone, send a quick message afterward. A simple “Lovely meeting you!” can go a long way.

  
  

• Sharing Your Experience: If I enjoy an event, I usually take pictures and tag them in a post later. If I don’t enjoy it, I won’t criticize it—I simply won’t mention it. Just because an event wasn’t for me doesn’t mean it was bad.

Why You Should Attend Networking Events (Even If You Dread Them)

Here a few reasons why is it beneficial for you and your business to attend networking events even if you are hesitant to attend one:

• It gets you out of the house: Step away from the laptop and interact with real people in your industry.

  
  

• It builds trust: People buy from those they trust, and trust is easier to establish in person than over email.

  
  

• You might make friends: I actually met some people who have become friends and see regularly! 

  
  

• Potential clients: You never know who might need your services. You may not get a client that day, but you have shared your contact and people may recommend you or book you later on. 

  
  

• Discover beautiful venues: Events are often held in beautiful spaces—hotels, co-working spots, hidden gems. You might find a new favourite place!

• It’s a great excuse to dress up – If you work from home, swapping pyjamas for real clothes can be a good opportunity to wear those clothes you bought but haven’t wore it yet! Jokes aside, I read once someone saying that you should wear bright clothes so people remembers you. I think you should wear whatever you like and feel comfortable in :) 

• Membership perks – Some events offer memberships with exclusive discounts and networking opportunities, so it is worth talking to other people and organisers and get some information. 

At the end of the day, networking isn’t just about business—it’s about building relationships, learning from others, and expanding your network. So even if it feels uncomfortable at first, give it a try—you never know what opportunities might come from it!

You may need to try a few different events before finding one that suits your style, the right crowd, and a convenient location. Don’t get discourage if the first one isn’t the best one and keep trying till you find your one. 

Consider this your sign to finally sign up for that networking event you've been avoiding!

I would love to hear your experience, so please share it with me here or on Instagram, connect with me here.